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Question: Discuss About The Quality Management Organizational Excellence? Answer: Introduction Change management has been a trend in the companies for maintaining their respective sustenance in the markets. Proper understandings of the requirements of the clients and the modifications that are required to be brought in the structure of the operations have helped the organizations in making their progression in the markets. The concerned company for this report, Virgin airlines Australia, has undertaken considerable changes based on the requirements of the people. It has helped in understanding the objective of the organization in order to sustain in the markets. The company is aimed at providing low-cost travelling experience to the people. This strategy of the company has helped in the quick development in the markets. Market evaluation that are considered by the companies have helped them in understanding the trends in the market and thereby determine the different changes that is required to be undertaken by the organizations for perfecting their sustenance in the markets. On the other hand, the objective of every company is to retain the brand name in the markets and thereby retain the loyalty of the customers. It helps in improving the situation of the organization in the markets. The report aims at discussing the various factors that made change mandatory for the organization. It also helps in understanding the elements of the change and the extent to which the change will be helping the organization in maintaining its sustenance in the markets. Issues faced by the organization The basic need of the change by Virgin Airlines Australia is based on the opportunities of the companys growth in the international markets and the necessity of the organization to outnumber the competition in the markets (Imran et al. 2016). For the first part, the company is aimed at undertaking the change based on the services that are being provided by the company to the executive clients (Cummings and Worley 2014). For the second part, the entry of the Jetstar by Qantas in the market as a low-cost airline service has affected the market share of Virgin Airlines. The excess of competition in the market and the better deals that are being provided by Qantas has affected the situation of the concerned company in the markets. Therefore, the company is looking forward for bringing in change in the structure and the management of the organization for maintaining the sustenance (Benn, Dunphy and Griffiths 2014). On the other hand, the company undertakes the change based on the expansio n of the scope of its business to the executive passengers. It has helped in the proper functioning of the organization and thereby bring in changes in the situation of the organization in the market. The probable steps that are considered by the organization have helped in the proper understanding of the objectives of the organization to sustain in the markets (Bradley 2016). The services that are being provided by the organization are based on the requirements of the people to avail quality services at a lower cost. It has helped in enumerating the competitive advantage of the organization in the market (Hanleybrown, Kania and Kramer 2012). The change that is being undertaken by the organization will be helping the organization to outnumber the competition that is posed by the entrance of Qantas and thereby bring in quality in the services that are provided by the company to the executive clients of the business. Therefore, the company has aimed at undertaking the change in the situation of the organization in the market (Al-Haddad and Kotnour 2015). Need for change management The company has a need of undertaking the change based on the situation of the organization (Chang 2016). The requirement of the change is based on the improvements that are undertaken by the organization for competing in the markets. The changes in the management of the organization and the facilities that are being provided by the organization to the clients will be helping the organization in bringing in modifications in the situation of the organization. The introduction of the Jetstar by Qantas as brought about a fall in the market shares of the virgin Airlines (Eden and Ackermann 2013). The facilities that are provided by the organization have helped in bringing forth changes in the structure and the undertakings of Virgin airlines. The proper management of the change in the organization will be helping the organization in benefitting from the changes in a systematic manner. According to Kotter, the change that is being undertaken by the organization should be systematic in order to enhance the effectiveness of the change in the processes. The company therefore makes use of the processes of the change for the proper development of the organization in the markets (Kotter 1996). The company undertakes steps for bringing in changes in the management of the organization for bringing in changes in the situation of the market share of the organization. The need for managing the change is based on the effectiveness of the decisions making of the organization for the probable changes (Francis, OConnor and Curran 2012). Scope, effects and impacts of the changs The scope of undertaking the change is based on the possibilities of the company to excel in the markets. The resources of the company are sufficient for undertaking the change in the structure and the undertaking of the business enterprise (Hrebiniak 2013). The proper understanding of the different aspects of the change is facilitated by Lewiss model of change. It helps in the proper understanding of the steps that the organization is required to undertake for the implementation of the change (Alexander 2013). The change is based on the competencies faced by the organization in the market. The issues that are being faced by Virgin in the Australian markets is based on the entry of the Qantas in the market with their offering of an economic ride (Rglinger, Pppelbu and Becker 2012). It has helped Qantas in winning over the loyalty of the customers and thereby gain a greater part of the market share (Brown and Osborne 2012). On the other hand, company has also started facilitating the executive clients with their services, which has helped Qantas in improving the efficiency of their functions through the increased profitability (Goetsch and Davis 2014). The management of the change that is being undertaken by the organization is an important consideration in order to retain the effectiveness of the change. It also helps in facilitating the proper implementation of the strategies at the right phases of the service promotion cycle (Nastase, Giuclea and Bold 2012). The concerned company has a high scope of undertaking the change based on the resources that are available to the companys undertakings. The major aspects of the change are based on the customer satisfaction, which is the major objective of the organization in the market. The modifications that are being undertaken by the management of the organization in the aeroplanes have helped ion enhancing the services that are provided to the clients (Galliers and Leidner 2014). On the other hand, the alliances that are formed by the organization will be helping in increasing the efficiency and the resourcefulness. It will be helping the organization in undertaking the change more efficiently (Galliers and Leidner 2014). Effects and impacts The increase in the number of the flights and increasing the routes will be helping the organization in expanding the scope of the organization to bring in changes in the enterprise. On the other hand, the motivational activities that are being undertaken by the organization will be helping in the smooth functioning of the organization in the markets (Cameron and Green 2015). The effect of the change that is being planned by the organization has helped in bringing forth improvements in the situation of the organization. It helps in enhancing the market share of the organization. The changes that are being undertaken by the organization will be helping in promoting the efficient brand positioning of the services that are provided by the organization in the market. The basic changes that are being undertaken by the concerned company, Virgin Airlines, is based on the competition that is faced by the organization with the emergence of Qantas, Jetstar and the Tiger Australia as the providers of the economic rides. It has affected the market share of the concerned organization, which directly impacted the situation of the company in the markets. On the other hand, the company has opportunities for expanding the scope of its enterprise based on the requirements of the business class executives. It will be helping the company in bringing forth changes in the structure and the functioning of the organization. Therefore, the company has undertaken a market research in order to understand the extent of the change that is required to be undertaken by the organization. On the other hand, the plan that is formulated by the organization while making note of the required changes is facing issues while implementing. The change that the organization is planning to undertake is based on the improvements that the organization is planning to undertake in the market situation and the share (Langley et al. 2013). The changes in the services and the availability of the same will be helping the organization in bringing forth modifications in the situation of the organization in the markets. In order to undertake the change, the company must undertake steps for strategizing for enabling the efficiency of the processes that are being planned by the organization (Booth 2015). The company has taken steps to modify the interiors of the vehicles in order to make their services more viable to the clients. On the other hand, the company aims at providing business class services to the clients in order to retain the loyalty of the customers in the market. The plan helps the organization in taking steps for bringing in the changes in the structure and the situation of the organization in the market. The company has taken steps in order to bring in improvements in the quality of the services that are being provided to the clients for retaining the market. The change that is being undertaken by the companies is based on the requirements of the clients. Changes also help the company in making improvements in the structure and the functioning of the organization in the markets (Raithatha and JVIMS 2015). Proper planning of the change management helps in undertaking steps in order to bring forth improvements in the structure of the organization. Quality management is one important objective of the organization in the proper understanding of the processes that helps in maintaining the position of the organization in the market. Change management plan Changes Issues faced while implementation Implementation procedure Time limit for implementing the change in the process 1. Refurbishing the aircrafts The issues that are faced by the organization while undertaking the changes are based on the costs that the company is required to undertake for the change. The issues that are being faced by the company are based on the increased cost of bringing in the modifications. The implementation procedure is based on the requirements of the clients and the service offerings of the company. The services that are offered by the company based on the prices are the major determinant for the implementation of the facilities. Comfort is the main criteria that is being focused; therefore, the proper positioning of the seats and the interiors will be helping the organization in making a comeback in the markets. 8-9 months 2. Business class service to the executive clients The business class service that the company aims at undertaking is facilitated by the preferences of the customers. The major objective of the organization is to ensure the customer satisfaction. Therefore, the company must make an analysis of the preferences of the clients. The analysis might have flaws based on the miscalculations. It might be counted as a risk that the company encounters while implementing the modifications. The implementation of the strategy is based on the proper assessment of the requirements of the business class elite customers. The company has taken steps to create proper waiting lounges that will be appealing to the interests of the clients. The proper understanding of the needs of the people will be helping the organization in making use of the concepts that are required for bringing in the required changes. 6-9 months 3. Increasing the number of flights and the routes Increasing the number of flights might face an issue based on the availability of the required resources by the company. The implementation of the change is based on the requirements of the people. However, the change in the systems will be including a requirement of the resources, which might be scarce. The increase in the number of flights is based on the requirements of the customers. Mostly the company is aimed at increasing the number of flights in between Sydney and Perth. The increase in the routes is again based on the needs of the business class people. Therefore, the company is taking steps in order to understand the requirements of the people and thereby implement the steps for bringing in developments in the systems of the organization. 7-12 months 4. Increasing international alliances The company is taking steps to make allies with the international service providers in order to minimize the risks that might be faced by the company in the international markets. In order to do so, the company has taken steps to make allies. However, the allies might not feel convinced to collaborate with the functioning of Virgin due to diverse objectives and goals of the organization. Increasing the international alliances will be helping the organization in bringing forth improvements in the structure and the undertakings of the organization in the international markets. On the other hand, it will also help the organization in minimizing the risks faced by the organization in the markets. On the other hand, the involvement of the allies has helped the organization in expanding the scopes of the company in the international markets. 2-3 years 5. Organizational transformation The organizational structure is again an important change that is being undertaken by the organization for bringing in improvements in the systems. Proper motivation of the employees will be helping in the smooth functioning of the organization. The issues that are being faced by the organization while bringing in the change is based on the ,leadership style that is being adopted by the organization and the manner in which it is affecting the smooth functioning of the employees. The most important step that is being undertaken by the organization is based on the requirements of the company to bring in the changes in the management of the organization. The clashes between the management of the organization and the employees unions have created a major impact on the performance of the organization and the change that is being planned by the organization. The organization has taken steps to keep the workforce motivated in order to ensure the smooth functioning of the workforce in the organization. The smooth functioning of the workforce helps the organization in bringing in the required changes in the structure and the performance of the organization in the markets. The major aspects of the change that is being undertaken by the organizations are based on the proper functioning of the workforce. On the other hand, the steps that are taken by the organization for maintaining the balance between the management of the organization and the workforce has helped in maintaining the different aspects of the change that is being planned by the organization. 3-4 months 6. Frequent Flyer Programs The program that is being undertaken by the management of the organization is based on bringing in improvements in the quality of the work done by the workforce. The issues that are faced by the organization while making use of the program is based on the lack of abundant resources that have affected the smooth functioning of the programs that are undertaken by the management. The other aspects of the issues are based on the participation of the members of the workforce for realizing the different aspects of the change undertaken by the management. The Velocity Frequent Flyer programs is being undertaken by the management of the organization in order to keep the workforce motivated to work through the undertaking of the training and assessments. However, the programs face an issue of inefficiency, which is affecting the smooth functioning of the business in the markets. Therefore, the company must take steps to improve the scopes of the program and bring forth the required changes for enhancing the activities that are being undertaken by the enterprise. 3-6 months Conclusion Therefore, it can be stated from the above analysis that the proper change management processes is required for sustenance of the organization in the market based on the trends and the requirements of the people. The change in the taste and the preferences of the people and the opportunities of growth of the organization has helped in enumerating the varied changes that are required to be undertaken by the organizations. The report also aims at understanding the change that is being planned by the organization through the proper determination of the rationale of the change and the issues that the company might face while implementing the change in the structure and the functioning of the business. 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